There are a few magazines that you always think it would be nice to get into and one of those is Computer Arts. They had a special edition in Computer Arts Projects (Issue 144) which talked about designing, creating and selling iPhone/iPad apps.
And as that is what we do (most of the time), Oli, our MD (or CEO as he’s called in this piece) was asked what the secret to addictive apps is. And he let the cat out of the bag with a piece entitled “From the pub to the loo”.
Here’s the piece. Keep it to yourself.