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10 billionth app news!

The 10 billionth app!

Apple’s App Store Downloads Top 10 Billion

If you've been onto the Apple website or the App Store in the last week or so, you can't have missed the huge 10 billion app countdown...

10 billion app countdown - Neon Play

And our MD Oli Christie has just received a call from Apple in Cupertino saying they had some "good news". Oli (wrongly) assumed that maybe they were going to feature one of Neon Play's apps on the front page of the App Store, cos that would be really good news. 

There's good news and there's stupidly good news...

But no, the good news was more like totally incredible, laugh-out-loud, blow-your-socks-off good news. The 10 billionth app to be downloaded was actually Neon Play's Paper Glider!!! And it was downloaded by a nice lady in Kent. Go UK!

Paper Glider from Neon Play

Anyway, it's wonderful news for the whole Neon Play games studio, so well done everyone at work.

10 billion app countdown

The head honcho talks...

Oli Christie, managing director of Neon Play, once he'd picked himself up off the floor, commented, "We've been eagerly discussing the 10 billion app countdown in our game studio, so when I got a call from Apple Cupertino saying they had some "good news", I thought they might tell us they were featuring one of our apps on the App Store. So when they said that Neon Play's Paper Glider was the 10 billionth app, I was completely and utterly dumbstruck. It's a great piece of news for the whole Neon Play team. Paper Glider is currently the number one app in the UK, so this is a double piece of great news for our studio."

And this is the official press release from Apple...

CUPERTINO, California—January 22, 2011—Apple® today announced that more than 10 billion apps have been downloaded from its revolutionary App Store℠ by the more than 160 million iPhone®, iPod touch® and iPad™ users worldwide. The 10 billionth app downloaded, Paper Glider, was purchased by Gail Davis of Orpington, Kent, UK. As the winner of the App Store Countdown to 10 Billion Apps, Gail Davis will receive a $10,000 iTunes® Gift Card.

“With more than 10 billion apps downloaded in just two and a half years—a staggering seven billion apps in the last year alone—the App Store has surpassed our wildest dreams,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The App Store has revolutionized how software is created, distributed, discovered and sold. While others try to copy the App Store, it continues to offer developers and customers the most innovative experience on the planet.”

The revolutionary App Store offers more than 350,000 apps to iPhone, iPod touch and iPad users in 90 countries around the world, with more than 60,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.


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